Special Events: The Process of Custom Collateral Design

For samples below:
click on the images to enlarge the overview suite sample, click on text links to see individual pieces.

Elegant Black and Silver Custom Designed Suite

Winter Wonderland Template Suite

Spring Blooms Template Suite

Looking to have a custom-designed suite of wedding collateral or other special event collateral? Here's an overview of the process I'll take you through to help realize your vision and give you great results with personalized attention every step of the way.

If you have any other questions, please let me know. I'd be happy to provide more information if there are any concerns not fully addressed here.

Getting to Know You

The process begins with me getting to know more about you, the outcome you desire, and your guests. Are there elements you've decided on already such as theme, colours, paper stocks, and maybe even a printer? Anything you have in mind helps refine the initial concept I'll present to you.

This is also the best time to let me know your budget and the numbers you'll need of various items (estimates are okay). Some items will have multiple identical copies distributed, others may be printed once or twice only. This can affect the setup of items for print, and knowing the numbers of different items from the beginning allows me to streamline the process for you.

One of the most important parts of this process is for me to get a sense of what is special and unique to you and your event. How do you want the final pieces to reflect you and/or the event? There's a reason you want your materials to be custom, let's talk about it!

Working Together

After I get to know more about your needs, vision, and numbers; you will receive an estimate for the design fees. Please note that estimates do not cover revisions. If needed, I'm happy to touch base with you at regular intervals to ensure that you get the best results without going over budget.

Along with an estimate, I will send a preliminary contract agreement for your review.

The contract agreement outlines:

  • The final pieces I guarantee to provide and what is included in design services.
  • Confidentiality that I agree to. I always keep your personal information as private as possible, but please notify me of any specific concerns. I will not display anything publicly (even with alternative information swapped in) until a mutually agreed date, which I will confirm with you.
  • Brief information about the payment schedule and what is included in standard fees.
  • An outline of the approval and revision process.
  • Terms of cancellation, if for whatever reason things don't work out.

You can download my generic contract agreement for special event design services here. Please note that this agreement can be further customized to suit your individual needs. It is important for you to discuss any questions or concerns about the contract prior to signing so that it is agreeable to both of us before work begins.

Printing

I help you every step of the way; whether you need assistance finding a printer, selecting your paper/card stock, selecting colours, and/or simply consulting with the printer to ensure everything turns out perfectly. I can even help you with letterpress printing and other special processes (embossing, foil stamping, varnish, etc.). Digital printing is always an option too, whether it be for variable data, price concerns, or a preference for the added colour options that allows.

Wedding Websites

I can make a customized wedding website for you that can include photos, links to your wedding registries, and any special messages you have for your guests. Best of all, it will complement the ambience of your wedding.

Pricing

My pricing structure ensures you get the best product very affordably, even with a larger guest count. For smaller budgets, template designs are available. Only template designs are charged per item.

Please note that templates available in my Zazzle shop can receive additional, minimal customization for a small fee, to make the template more personal to you. Minimal customization includes changing of colours, fonts, and wording. Other customizations are extra. Template customization is charged based on the complexity of changes required, please with a list of changes and I will send an estimate.

Generally, design services are charged at $50 hourly for fully customized special event collateral. Communication fees are charged at $20 hourly and up; this includes email correspondence, phone calls, Skype meetings, and in-person meetings (the fee for the latter may also include my travel time to the meeting). Meetings are held on an as-needed or as practical basis.

After the contract is signed, I will send you an initial invoice for a deposit. This deposit will be deducted from your second invoice and is just to get things started. No taxes are charged for my services as I am a small supplier, so there are no hidden fees!

Sounds Good! How Do We Get Started?

Think I'm the best fit for the design services you require? That's great! I look forward to working with you and letting you know how I can help you get positively memorable results.

Please, feel free to with details about your needs. I would be happy to discuss your event or meet with you to help get the process started.

I respond to e-mails quickly, but I am happy to speak with you over the phone and/or in person as well. Please note that e-mail correspondence is needed for proofing. You can e-mail me to request a phone call (I am local to Toronto), or reach me on Skype via the username emilygonsalves. If you add me, please note that you'd like to discuss design services.

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